Nele & Rene

The team.

Hey, we are Nele & Rene, the people behind the idea.

Nele is a passionate rider. She has been in the saddle since she was two years old and grew up on various riding and competition grounds in and around Germany.

She brings her experiences and input from everyday riding life.

with Coco

As a product developer with many years of experience, Rene transforms the input into products.

Together we develop the best equestrian underwear for you, hobby and leisure riders, as well as ambitious athletes and professionals.

The idea.

Comfortable & invisible riding underwear.

No more uncomfortable and chafing underwear when riding. No more unsightly streaks and marks under your riding pants or leggings.

Who hasn't experienced this? You want to go for a ride on a beautiful Sunday or you are preparing for training or a tournament. As soon as you put on your riding pants, you are bothered by the impression of your underwear in the mirror. Later, after some time in the saddle, you start to notice the first signs of chafing and pressure points.

This is what happened to Nele again and again.

In our search for suitable equestrian underwear, we were unfortunately disappointed by the range and quality of the products available. We also asked around among friends and acquaintances in the riding club, but no one could give us a good recommendation. What's more, we realized that there is a great need. We often heard "let us know when you find something good".

There has to be a better way! So we decided to take matters into our own hands and founded HUFEISENLIEBE.

We have made it our mission to develop the best underwear for equestrian sports. Whether you are a hobby or leisure rider, an ambitious amateur or a professional rider, we offer equestrian underwear for every need. If you can't find what you are looking for here, talk to us.

Our goal: We offer the most comfortable and invisible underwear for equestrian sports.

Our values.

Quality, service, sustainability – for us these are not just words, but values ​​that define our equestrian underwear.

We focus on high-end products that look good and make a statement in comfort and durability through quality .

For us, sustainability is more than just a trend – it is a commitment. From environmentally friendly materials to resource-saving practices and processes, we are committed to a healthy future.

Chafing in the intimate area and a sore bottom are not taboo subjects for us. We believe that everyone deserves underwear that offers optimal protection and comfort when riding. We see our product development as a service for the equestrian community. Classic customer service is a matter of course for us.

We see it as our responsibility to maintain and promote respect in dealing with our products, in human interaction and with our environment, nature and resources.

Immerse yourself in our world where style and comfort go hand in hand with quality and sustainability. HUFEISENLIEBE – for everyone who wants more than just underwear!